Beautiful Brides Philly Goes to the NFL Draft

Dana Persia and her extraordinary styling team have been selected for the Procter & Gamble VIP Style Lounge during the 82nd NFL draft. 

Dana is the Founder and Owner of Beautiful Brides Philly and Beauty On Demand. During this two day event held at the Logan Hotel, Dana and her team will provide their expert glamorizing services to the NFL draftees and their families. Beauty on Demand will be assisting with the style and grooming services including shaves, haircuts, and hair styling to name a few, provided by Gillette, Braun, Old Spice, Head & Shoulders, Pantene and Secret.

Dana launched Beautiful Brides Philly in 2010 and in less than three years her business grew to accommodate a staff of over 15 stylists. In December 2011, Beautiful Brides Philly was named Fox Small Business Center’s Small Business of the Day and is now the largest on-location bridal beauty company in Philadelphia. BBP serves over 150 clients per year and continues to grow and an amazing rate.

Wedding season is just around the corner. Be sure to reach out to BBP to schedule a trial run and hair and makeup for your special day.

Beauty on Demand offers an array of luxury services for a day of pampering to address all other occasions. Your personal professional styling team will visit you directly at your home, hotel, or office to make sure you look absolutely spectacular!

Read more about Dana’s background and incredible company here.

Stay tuned to see the coverage of these exciting upcoming two days from the NFL draft!

2017 Philadelphia Flower Show

Holland was the theme of this year’s Philadelphia Flower Show and it was certainly a feast for the eyes. Landscapers, gardeners, florists, and passionate seed growers all gathered under one blossoming roof to enjoy the event.

The Flower Show proceeds benefit the Philadelphia Horticultural Society and people from all over the world visit this gorgeous annual floral masterpiece. This year, the show included a Garden Spa, Gardener’s Studio, Garden Tea, and Butterfly Interactive Exhibit.

Tomorrow is the last day of the event, but tickets are still available. Be sure to plan for next year!

Philadelphia Flower Show

Philadelphia Flower Show

Philadelphia Flower Show

Philadelphia Flower Show

Philadelphia Flower Show

Philadelphia Flower Show

Philadelphia Flower Show

Valentine’s Day at The Rittenhouse Spa & Club

The Rittenhouse Spa & Club is a beautiful and luxurious oasis in Philadelphia, complete with an array of spa services. Last year, I was able to feature The Rittenhouse on Sugarpeel and the fabulous talent of Paul Labrecque and team. Check out my hair transformation here.

As Valentine’s Day approaches the Spa has special offers to make your day and night extra romantic- all offers extend through the month of February. The signature Rittenhouse Couples Massage is a 60 minute customized massage utilizing aromatherapy essential oils for maximum relaxation.

Couples Massage The Rittenhouse Spa & Club

Salt and Oil Body Glow. This 30 minute exfoliation treatment leaves skin feeling nourished, soft and silky smooth. Follow this treatment with the ESPA massage. If your skin is sensitive, try the exfoliating body polish instead of the salt and oil scrub.

A gift card is always a perfect Valentine’s idea, especially for those who need a day of pampering. If you purchase a gift card of $300 or more you will receive an additional gift card worth 10% if its value!

The Rittenhouse Spa & Club also suggests the ESPA nourishing lip trio treatment in natural, pink and red for a fabulous Valentine’s Day gift.



Philadelphia Heart Ball


This year I am proud to attend and cover the 2017 Philadelphia Heart Ball, which marks the 60th Anniversary! The Philadelphia Heart Ball raises funds for local research and education. Sadly, heart disease and stroke is the number one and number five killers of men and women. However, the American Heart Association is dedicated and determined to reduce those staggering statistics by raising significant funds every year through philanthropic giving. Last year The Philadelphia Heart Ball raised a record $2 million!

“This is one of our largest and most important events,” says Laura Hollot, Executive Director of the American Heart Association Philadelphia office. “The Heart Ball raises awareness of heart disease and health issues in our community, and it also celebrates the results of our research, advocacy and educational programs at work.”

This year, The Philadelphia Heart Ball will take place on February 4, 2017 at the Philadelphia Marriott. Ajay Raju, Chairman and CEO of Dilworth Paxson LLP will be honored with the Heart of Philadelphia Award. This prestigious award recognizes a member of the community that is performing philanthropic duties that are positively impacting change in our society.

Dr. Thomas L. Spray M.D, the Chief of the Division of Cardiothoracic Surgery at the Children’s Hospital of Philadelphia and Director of the hospital’s Thoracic Organ Transplantation Program, will receive the Edward S. Cooper Award, an honor bestowed upon those making meaningful contributions within the medical field.

For sponsorship opportunities, please contact Becky Shenk at [email protected] or 215-545-5222.

Please stay tuned for my upcoming coverage of this year’s Philadelphia Heart Ball!


Dr. Kenneth B. Margulies and Dr. Mariell Jessup- 2016


Dr. Richard Snyder AHA Board Chair- 2016

Apples and Frills

The weather was absolutely beautiful over this long holiday weekend so taking a trip to Solebury Orchards for fresh apples, apple butter and cider and visiting Bountiful Acres for fairytale pumpkins for cooking was a quintessential fall day.

empire apples


fairytale pumpkins

My style on this crisp, sunny day was inspired by the one and only Stevie Nicks. I have been a fan since I was little and over the past months I have been listening to Gypsy almost everyday, singing along to Landslide and watching video clips about the tumultuous band Fleetwood Mac. Music just speaks to you differently throughout the years, which is one of my favorite parts, the meaning changes.

These over the knee boots, I found at Lulu’s, which offers a large selection of vegan apparel and clothing. I paired the faux suede boots with a fun mini dress with frilly sleeves from Zara- another trend this season. I did not want the look to feel like a costume so I avoided some of my favorite accessories like hoop earrings and long chain necklaces. I wanted it to seem modern and fresh even though this style was around in the seventies.




I focused more on my skin than a heavy amount of makeup. I wanted to create dewey skin by applying face moisturizer and then cream makeup products. I applied Laura Mercier cream blush in Praline to the apples of my cheeks. To my eyes, I applied M.A.C. Pro Longwear Paint Pot in Painterly and two coats of False Lashes mascara. I defined my lips using the In Control lipliner, then applied Mehr matte lipstick all over my lips and Plushglass in Big Baby only to the center of my lips. Layering creates fullness to lips. What are your favorite beauty and fashion trends this season?



New Hope’s 1870 Wedgwood Inn- Part 2

New Hope

During my delightful stay and conversations with owners, Carl and Dinie, I learned all about the unique differentiators that make the historical New Hope, Pennsylvania truly special. As I mentioned in my previous article, people from all walks of life, from celebrations to business trips to romantic getaways find comfort at the Wedgwood Inn. Over the years, the Wedgwood has continued to embrace the rich history of the Inn and town, while incorporating the modern, including free wifi for convenience. All guests should feel at home no matter the season or holiday. Carl and Dinie offer holiday inspired dinners to ensure that travelers experience the highest hospitality.

Young, old, and everyone in between can enjoy the charming town of New Hope, which is filled with antique shops, delicious restaurants, boutiques, tours, plays, and much more. For a list of upcoming events visit the New Hope Community calendar. Interested in maximizing the scariest month of the year? Make a reservation for a private ghost tour and embark on a lantern-led walking tour while learning legendary local ghost stories. Enjoy seasonal events from the New Hope and Ivyland Railroad including the anticipated Haunted Halloween Train and the upcoming North Pole Express.

Ivyland Railroad

Ivyland Railroad

History buffs can visit the New Hope Historical Society and make a reservation for the Parry Mansion tour.Parry Mansion Museum

The Bucks County Playhouse offers programs for children, teens, and adults. Do not miss out on The Rocky Horror Show, playing October 21st-30th!

Bucks County Playhouse

Bucks County Playhouse

Of course, I could not leave New Hope without browsing through antique shops and strolling through all of the boutiques, including the fabulous vintage pieces in Nightbird Vintage Clothing and Love Saves the Day. I found an absolutely delicious smelling soy candle in Warm Pumpkin Spice from the Bridge Street Soap Company, where you can also create a custom fragrance for body care products!

warm pumpkin spice candle

There is so much to do for all ages. As we begin the homestretch of the holiday season, be sure to take advantage of all the wonderful things that New Hope has to offer. Make a reservation at the Wedgwood Inn and enjoy a relaxing stay with much to do and see. Also, keep in mind that Carl has clients that he offers consultation and education in the hospitality, specifically B&B industry. Anyone interested in switching careers or starting an Innkeeper profession should contact.

Wedgwood Inn

New Hope’s 1870 Wedgwood Inn

Wedgwood Inn

This weekend I will be visiting and staying at the Wedgwood Inn, located in New Hope Pennsylvania. I am thrilled to be featuring this beautiful and historic Victorian Bed & Breakfast. Owners and Innkeepers, Nadine and Carl purchased this one of a kind home in 1982 and have been running it ever since. The Wedgwood Inn is set on two acres of bucolic land in the heart of Bucks County.

The Inn pays homage to the past as guests dine on bone blue Wedgwood china (Invented by Josiah Wedgwood) hence the name. Contemporary accommodations are incorporated as well including jacuzzi suites. Breakfast is served daily and all food is made from scratch with love.

Stay tuned as I report my full experience, interview with owners, and photos next week!

Hotel Series Part 3- The Loews Hotel Philadelphia

If you are planing to visit Philly either from out of town or a jaunt from the suburbs, it is very easy to look online for a hotel, scroll the amenities, look through the photo gallery, but you still cannot grasp the culture of the hotel. This is the primary reason why I wanted to include a hotel series on Sugarpeel. I want potential hotel guests to really get the inside scoop. Let’s face it, traveling is costly and the stay needs to be comfortable, exciting, and worth the money spent.

In this third installment of the hotel series, I stayed at the Loews Hotel Philadelphia to really gain inside perspective of this luxury hotel. The biggest differentiator for me, hands down, is the people. Yes, the hotel was stunning, sleek and modern decor- punctuated with black Belgium marble, complete with a fitness center, spa, pool, multiple conference rooms, a ballroom, and guest rooms so clean you could eat off the floor. However, the people is still what stands out to me.

Loews Hotel Philadelphia

Loews Hotel Philadelphia

Bank & Bourbon

Bank & Bourbon

Bank & Bourbon

Loews Hotel Philadelphia


Loews Hotel Philadelphia

Loews Hotel Philadelphia

Customer service is king. I do not care how wonderful a place from boutiques to attractions- the service must be exceptional. The Loews Hotel has perfected the customer experience. Every employee seems genuinely happy to work at the hotel. Their exuberance is transferred to the guests by making them feel at home, comfortable, in good hands. These little touches may seem like the cherry on the proverbial sundae, but in actuality is the foundation of a great stay.

The Bank & Bourbon restaurant in the Loews hosts an annual Bourbon Bash event- proceeds to This year $37,000 was raised to benefit teachers in the Philadelphia school district. Teachers choose where the funds are most needed to benefit the students. The Loews Hotel cares about their city, their guests, and their employees…and it shows!

Thank you to Loews Hotel Philadelphia.

Photographer and Videographer Aubrey Basla. Thank you for music.

Introducing the new Hotel Series

Philadelphia by Wendy Buiter

“Philadelphia” by International Artist, Wendy Buiter

Philadelphia offers a full spectrum of exciting attractions, exhibits, and cuisine. The city is a unique combination both celebrating and preserving its history while embracing the modern. Summer is the time for vacations and I wanted to introduce a new series including the hospitality industry in Philly. Whether you are planing a vacation or “staycation”  I will provide tips and coverage to ensure the perfect visit.

I am so excited to be sharing this new feature with you. The Philadelphia area has been my home for almost 20 years and I have found some truly interesting spots. There is never a shortage of things to see, places to visit, shop, eat, explore. The city has much more to offer than just cheesesteaks and the Liberty Bell.

First up is my review of the Liberté Urban Lounge located within the fabulous Sofitel Hotel. Stay tuned for The Ritz Carlton, The Rittenhouse, and Loews Philadelphia Hotel. Each one will focus on the differentiators that make them special and things to do in the surrounding areas.


Upcoming Event- Featuring Laini Cosmetics and Paula Hian

I am so excited for this upcoming event! Laini Cosmetics and Paula Hian are collaborating for a special beauty meets fashion event.

Laini Bianculli will be demonstrating how to properly apply bronzer and let’s be honest that is quite the skill! It can feel intimidating to apply bronzer if you are not sure where or how to do so. Laini’s gorgeous collection of brand new bronzing products are perfect for creating that sun kissed glow without any streaking. Laini offers a special curated collection, Beaches & Cream that has all of the bronzing products you will need for this summer and all year round- a must have to add to your makeup collection!

In the past, I had the pleasure of interviewing Paula Hian on her process, inspiration, and collections. She continues to create classic, timeless pieces with a unique and deft hand. Her new collection integrates geometric shapes and utilizes black and white color schemes.

Laini Cosmetics Brand Beauty

Thank you to the very talented International Artist, Wendy Buiter for this gorgeous custom art piece! Laini Cosmetics “Brand Beauty” featured wearing Paula Hian design.

Both women will be offering a giveaway that you do not want to miss. Join us for an evening out filled with laughter, drinks, and of course fashion and beauty!