Wm Farmer & Sons

For a woman born and raised in upstate New York, I have never been through the Hudson Valley region until this past week. The winding roads, bucolic scenery, and typical overcast weather was not unfamiliar to other parts of the state. However, just like all over the country, each area has its own flair, culture, and community. Hudson is known for its wineries as it is the oldest grape growing region in the country. All types of farming is alive in the Hudson Valley from livestock, flowers, herbs, and vegetables.

The town of Hudson is quaint and I have to say an antique and independent boutique shoppers dream. Stores offer everything from glamorous high-end clothing to beauty and home decor. Down state New Yorkers retreat to Hudson on the weekends for a much needed respite from their fast paced lives.

Hudson Valley

On this trip, I stayed at the Wm Farmer & Sons, a beautiful renovated building. Owners restored the 19th century front street building while maintaining the architectural elements that make this hotel truly special and unique to Hudson. Reclaimed wood, coper pipes, vintage wood burning stoves blend seamlessly with the more modern creature comforts. I will definitely be back to visit!


Avery Graham Noble Skin Care- Necktar Before and After

I hate to be lazy, but in this case a picture really is worth a thousand words. A couple months ago, I was introduced to Avery Graham Noble Skin Care. Founder, Elizabeth A. Cardarelli is a licensed Clinical Aesthetician with a wealth of knowledge and a loyal client base. Her skincare addresses many concerns including acne, rosacea, and anti-aging to name a few.

My beautiful model has agreed to be featured for a before and after experiment using Avery Graham Necktar Architectural Cellular Formula. I have to say, I am impressed with the results! The formula texture is silky and smooth, non greasy and absorbs quickly leaving the skin feeling cool and refreshed.

Here are the results of just half a jar applied 2x daily!

Avery Graham Nektar


Avery Graham Nektar



Avery Graham Nektar


Avery Graham Nektar


The results speak for themselves! For appointments or to shop.

Beautiful Brides Philly Goes to the NFL Draft

Dana Persia and her extraordinary styling team have been selected for the Procter & Gamble VIP Style Lounge during the 82nd NFL draft. 

Dana is the Founder and Owner of Beautiful Brides Philly and Beauty On Demand. During this two day event held at the Logan Hotel, Dana and her team will provide their expert glamorizing services to the NFL draftees and their families. Beauty on Demand will be assisting with the style and grooming services including shaves, haircuts, and hair styling to name a few, provided by Gillette, Braun, Old Spice, Head & Shoulders, Pantene and Secret.

Dana launched Beautiful Brides Philly in 2010 and in less than three years her business grew to accommodate a staff of over 15 stylists. In December 2011, Beautiful Brides Philly was named Fox Small Business Center’s Small Business of the Day and is now the largest on-location bridal beauty company in Philadelphia. BBP serves over 150 clients per year and continues to grow and an amazing rate.

Wedding season is just around the corner. Be sure to reach out to BBP to schedule a trial run and hair and makeup for your special day.

Beauty on Demand offers an array of luxury services for a day of pampering to address all other occasions. Your personal professional styling team will visit you directly at your home, hotel, or office to make sure you look absolutely spectacular!

Read more about Dana’s background and incredible company here.

Stay tuned to see the coverage of these exciting upcoming two days from the NFL draft!

Mother’s Day Gift Ideas

Mother’s Day is less than three weeks away, are you ready to celebrate your mom? Some of my staple gift ideas include gift certificates to a spa, her favorite restaurant or store, and how can you go wrong with a heartfelt card and bouquet of flowers?

This year, the thought crossed my mind that all of these could be combined with a different flair, making an entirely new gift!

Make your mom a goodie basket, filled with some of her favorite things from lip gloss to specialty foods. You don’t need to break the bank either. You can start now collecting items to include. For instance, instead of the traditional floral arrangement, opt for a more permanent bouquet of dried flowers.

Flower bouquet

Add a bag of her favorite coffee with a new mug and a book so she can enjoy a lazy Sunday. Simply Enjoy offers a tasty and decadent Swiss Chocolate flavor and is a UTZ certified company; dedicated to sustainable farming!


A beautiful candle or diffuser for the home is a perfect way to complete this gift. Try a complex fragrance profile from Aquiesse ranging from sweet floral to rich amber.

Aquiesse candles

Printed Spring Sheath

I usually gravitate towards clothes with movement, full skirts, trapeze dresses, and embellished sleeves. In this case, I found a printed sheath dress from New York & Company with contrasting florals and stripes. The standout design feature (and every piece of clothing needs one) is the pleated sleeves. Since the dress has multiple dimensions, I kept my accessories simple and often do as it is my preference. I wore the deadly heels that I was wearing on that fateful New Year’s Eve when I fell. This time, I was careful and incident free. A tennis bracelet and my favorite gold ring from Italy completed my look.

For my makeup, I chose the Haute Right Now palette and The Brows Have It from Laini Cosmetics. Lashes are layered with a double coat of YSL mascara volume faux cils. Dusty Rose liquid lip by Anastasia was my finishing touch.

New York & Company sheath dress

New York & Company sheath dress

New York & Company dress